Smeg is an Italian company specialising in the production of kitchen appliances with modern design, innovative technology and every convenience. It offers tailor-made products to suit all lifestyles.

PASSION AND VISION BUSINESS FOR OVER 65 YEARS

Smeg, founded in 1948 by Vittorio Bertazzoni in Guastalla, Reggio Emilia, it is the Italian company that has been able to evolve simple appliances authoritative interpreters of Italian design. The production history and entrepreneurial Bertazzoni family began in the nineteenth century. First blacksmiths, Bertazzoni differentiated, over time, their business to become, then, manufacturers of kitchens.

Immediately after the war, in a context of economic growth and increasing urbanization, which will lead to a radical change in social patterns, born Smeg. The changed rhythms of city life, the new structure of households, the figure of working women are the needs which the company began studying products that meet the demands of technology and renewal of the idea of ​​home. Appliances diventanooggetti be shown as real status symbols, contributing to change costumes because lighten the housework and increase the free time, transforming the domestic operations even in moments of leisure.

In the second half of the 50s, Smeg presents one of the first gas cookers with automatic ignition, safety valve and programmer in the oven baking. 1963 saw the production of the washing range, which will result in 1970 in a world first: the dishwasher 60 cm with a capacity of 14 seats. Hobs and ovens make their entry in the mid-70s period in which the beginning of collaboration with leading architects and designers worldwide. In the 90 Smeg complete the offer by placing a catalog production sinks, cooker hoods and refrigerators colored 50's style set to become international icons.

Consolidated its position in the domestic appliance sector, Smeg has subsequently diversified production by entering new professional divisions: products for catering and equipment for disinfection health.

Today Smeg, which retains the acronym Smalterie Metallurgiche Emiliane Guastalla, the memory of initially held, is now in its third generation of entrepreneurs and this is an international group with branches in all the 5 continents.